Privacy Policy for Jessy Chen Math Tutor

1. Information We Collect

We may collect the following types of information:

• Personal Information: When you fill out a contact form, we collect your name and email address.
• Lead Information: We use Google Ads to collect leads. This may include any information you provide through advertisements.
• Usage Data: We collect information on how you interact with our website, including IP addresses, browser type, and pages visited.
• Cookies & Tracking Technologies: We use cookies and similar technologies, including Google Ads, Google Tag Manager, and Microsoft Clarity, to measure advertising performance, track conversions, and understand how the site is used. Embedded Vimeo videos may also set cookies when you choose to play them.
• Session Recordings & Heatmaps: We use Microsoft Clarity to record how visitors interact with our pages, including mouse movement, clicks and taps, scrolling, and the pages you view. These recordings are replayed and aggregated into heatmaps so we can see which parts of a page are confusing or ignored. Clarity sets its own cookies to group your activity into a single session and to recognize returning visitors.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Communication: To respond to inquiries made through our contact form.
• Marketing: To send periodic reminder emails to sign up for tutoring sessions.
• Service Improvement: To understand how our website is used and to improve our services.

3. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below:

• Service Providers: We may share information with third-party service providers who help us operate our website and business, including Netlify (website hosting and contact-form processing), Google (Google Ads and Google Tag Manager, for advertising and analytics), Microsoft (Clarity, for session recordings and heatmaps), Calendly and Practice (scheduling tools used to book trial and tutoring sessions, which receive the name, email address, and scheduling details you enter), and Vimeo (video hosting).
• Advertising & Analytics: We use Google services to measure advertising performance and site usage. You can manage ad personalization at Google Ads Settings and learn more in Google's Privacy Policy. Session recording and heatmap data is processed by Microsoft; see the Microsoft Privacy Statement. You can prevent session recording by enabling your browser's “Do Not Track” setting or by blocking scripts from clarity.ms.
• Legal Requirements: We may disclose your information when required by law or in response to legal processes.

4. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

5. Your Choices

You have the following choices regarding your personal information:

• Access and Update: You can request access to or update your personal information by contacting us.
• Opt-Out: You can opt out of receiving marketing emails from us by following the unsubscribe instructions included in each email.

6. Children's Privacy

Our website and services are intended for parents and adult guardians. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of those third parties.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: